Outbound CompassICP before list size
A clear ICP makes databases, personalization, and messaging more useful because each field has a reason to exist.
Prospecting as a system
Source accounts, identify the right contacts, enrich only what you will use, verify contactability, and route each lead into the correct sequence.
Use intent carefully
Intent signals can improve timing, but they do not replace fit. A poor-fit company that visits a page is still a poor-fit account.
Browse the Outbound Strategy library
B2B prospecting as a repeatable system
A practical B2B prospecting workflow covering account selection, contact mapping, enrichment, verification, outreach, and feedback.
ICP targeting: turn strategy into searchable filters
Build an ideal customer profile for cold email using observable account criteria, contact roles, exclusions, and testable hypotheses.
Intent-based outbound
Use intent signals to improve outbound timing while keeping ICP fit, data quality, and message relevance as the primary filters.